Raj Shamani.

Raj Shamani was born on July 29, 1996 (or 1997 in some sources) in Indore, Madhya Pradesh, India. 

He comes from a middle-class family. His father ran a business in chemicals/detergents/soap manufacturing/distribution. 

At a young age (around 16) he started working in the family business to help meet challenges (including his father’s health issues) and began his entrepreneurial journey selling soaps and detergents. 

He also did some public speaking early: reportedly represented India in some youth leadership programme via the UN / UNIDO at Vienna. 

🚀 Career & major ventures

Family business + FMCG

He joined/merged with the family business (often referred to as Shamani Industries) and helped scale the business significantly very early. For example, one source says he took a business with ~₹90 lakh turnover and made it ~₹9 crore in 24 months. 

He focused on rural and Tier 3/4 markets for growth, finding gaps in FMCG distribution and product-reach. 

Digital content creation & personal brand

Raj became active on social media, creating motivational and entrepreneurial content, especially targeted at younger audiences. 

He founded the podcast “Figuring Out”, which features long-form interviews with prominent personalities and has gained wide visibility. 

He also launched/works with a platform called House of X (an ecosystem to help creators launch D2C brands) and an edtech/academy type venture for creators/entrepreneurs. 

Publishing

He authored a book titled Build, Don’t Talk (published November 2022) which addresses entrepreneurship, personal branding and business mindset. 

Speaking engagements & influence

He has delivered many keynotes (200+ in many sources) across 20+ countries, has done TEDx talks, and has been recognised among young influencers/entrepreneurs in India. 

He is ranked among “Digital Stars” by Forbes India in their “Top creators” list. 

📊 Achievements & scale

As of mid-2025: One source reports he has 11.1 million YouTube subscribers, 3.7 million Instagram followers. 

His podcast and content allegedly generate huge view-numbers (billions of views reported in some sources). 

His net worth is estimated in one article around ₹ 91 crore (~US$11 million) in 2025, though estimates vary. 

⚠️ Controversies & criticisms

In 2025, veteran actor Anupam Kher publicly criticized Raj Shamani, calling him “fake” for allegedly editing out portions of a conversation that dealt with humility. 

Given his rapid rise and large social presence, there are critiques around influencer-style content, authenticity, and how much is business vs genuine advice.

🎯 Key themes / what he stands for

Entrepreneurial mindset: Starting young, scaling business, focusing on execution rather than just ideas.

Personal branding & content as business: He emphasises the role of digital content, creator economy, building one’s identity.

Bridging business + youth: His content often targets younger people, encouraging them to start small, learn from business basics, build their own ventures rather than rely purely on jobs.

Long-form conversations: Through his podcast, he promotes in-depth interviews rather than short snippets, which is somewhat distinct in India’s creator space.

🔍 Things to keep in mind

As with many content creators who give business/entrepreneurship advice, it’s important to verify facts, understand the context, and view the advice as one perspective rather than universal.

The success numbers (turnover, followers, net-worth) should be taken as estimates, since multiple sources differ.

His model blends business and personal brand — so when you consume his content, consider how much is educational and how much is a business model (for him and his ventures).

The controversies highlight that editing, presentation, authenticity are still issues even for top creators — a useful reminder for anyone following influencers.